Information for Staff

CEIAG - What is CEIAG? Careers Education, Information, Advice and Guidance is designed to prepare students for life in modern Britain by providing the knowledge, understanding, confidence and skills that they need to make informed choices and plans for their future learning and career

As you will all be aware, good careers guidance should not start at GCSE level. That is too late! At Co-op Academy Bebington there is a school-wide commitment, to provide ALL of our students with access to impartial advice and guidance throughout their time with us. Ensuring that our students have access to good careers information, advice and guidance early on, is crucial, so that they can make the right choices. We are working in line with government statutory guidance, providing high quality careers education, through our careers programme, which covers ALL year groups from Year 7 – Year 13.

Background - Since September 2013, local authority-maintained schools in England have been under a duty to provide impartial careers guidance to pupils from years 8 to 13 (ages 12- 18). The most recent guidance can be found here – this was updated in 2018.

This guidance is part of the government’s Career’s Strategy: Making the most of everyone’s Skills and Talents

The careers strategy is part of the government’s plan to make Britain fairer, improve social mobility and offer opportunity to everyone. The Careers and Enterprise Company provides external support to schools.

The Careers and Enterprise Company provides information on – What Good Looks Like – Gatsby Benchmarks.


Above and below, you will find some useful information and resources to help you, pass on your expertise; knowledge and understanding of making effective career choices. The resources are provided, to help you, to help your students plan for successful futures.

Co-op Academy Bebington subscribes to the Unifrog website and careers learning platform. This will give you, your students and their parents/carers access to digital resources. The school is also working in partnership with employers, colleges, universities and enterprise advisers through the Careers Enterprise Company and with Higher Education Progression Advisers through their Shaping Futures outreach programme.

The websites below will help you begin to understand how your students can explore their futures and they broadly cover the main areas of: Jobs and Careers; University and Higher Education; Apprenticeships and Careers and Labour Market Information. The school’s subscription to the Unifrog learning platform covers all of these sections in one place and links them to what are called The Gatsby Benchmarks.

About Gatsby - In 1967 David Sainsbury set up the Gatsby Charitable Foundation

The quote below is from their website.

“In 2013 we commissioned Sir John Holman to research what pragmatic actions could improve career guidance in England. The Good Career Guidance Benchmarks which emerged from the report are now adopted as part of government's careers strategy for schools and colleges. Every young person needs high-quality career guidance to make informed decisions about their future. Good career guidance is a necessity for delivering technical education reforms and is a vehicle for social justice: those young people without social capital or home support suffer most from poor career guidance. Yet, despite its importance, career guidance in English schools has often been criticised for being inadequate and patchy.

Against this background, Gatsby commissioned Sir John Holman - Emeritus Professor of Chemistry at the University of York, senior education adviser and former headteacher - with setting out what career guidance in England would be like were it good by international standards.”

After extensive research and analysis, the report advised on eight benchmarks of what compromises good careers guidance. The benchmarks provide schools with a framework, to embed careers education, information, advice and guidance across the school’s curriculum and help to support a stable careers programme

Gatsby Benchmarks

Careers Education, Information, Advice and Guidance

The practical toolkit (see link above) from The Careers & Enterprise Company focuses on the Gatsby Benchmarks. It is designed to help schools identify what ‘good’ looks like across all eight benchmarks. It includes case studies of best practice as well as tips and practical suggestions for putting the benchmarks into practice.

The toolkit above is intended for schools. There is a separate document for SEND see link here - chmark_toolkit.pdf


The links below will take you to YouTube video links for each of the benchmarks

Benchmark 1
Benchmark 2

Benchmark 3
Benchmark 4
Benchmark 5
Benchmark 6
Benchmark 7
Benchmark 8

You may also find the guide here useful, particularly in supporting those who are considering university and degree level apprenticeship options.

Jobs & Careers

Further Advice

You can also contact the National Careers Service for help and advice: The National Careers Service can help you with your career, learning and training choices. This service is available to people who live in England. They work with adults as well as teens, so if you, as a parent/carer would like advice about changing careers, training that may be available, help with a CV or returning to work – Get in touch!

Contact National Careers Service

Contact an adviser using webchat. This service is open from 8am to 10pm, 7 days a week.

Phone Call 0800 100 900 to speak to an adviser. Lines are open from 8am to 10pm, 7 days a week. Calls are free from landlines and most mobile numbers. Find out about call charges and freephone numbers. If you need advice in a different language, choose option 5 to speak to an adviser using an interpreter.

Online message. Send us an online message to ask an adviser a question, report a technical issue or tell us what you think about our service.

Callback Tell us your phone number and an adviser will call you back.

Face-to-face advice Call 0800 100 900 to find out if you're eligible for a face-to-face appointment with an adviser

Text Text your name and the word ADVICE to 07766 413219 and an adviser will call you back for free. You can also use this text number to ask for information like telephone numbers and addresses. Please note: NCS cannot open pictures sent by text.

Post National Careers Service
PO Box 1331
Newcastle Upon Tyne
NE99 5EB

Get your FREE eBook for parents and carers

Success at School has published a careers guide to help parents and carers steer their children through the confusing world of careers choices. Receive this guide to your inbox - just add your details below and answer yes to the question "Would you like a copy of our eBook for parents?".

Parents & Carers eBook